Innovative entrepreneurship (Innovativepreneur) emphasizes to all of us that innovation is very important to success in business. Increasing and maximizing innovation can be a driving force for everyone to achieve their dreams. The power of innovation can lead to positive attitudes and behaviour, optimism, never giving up, and always taking meaning from the signs of life and success.

The tourism industry, like other industries, requires high levels of innovation. The development of tourism is very rapid. In 1950, there were only 25 million international tourists, and in 63 years, namely in 2013, the number of international tourists had reached 1 billion (1,087,000,000 people, to be precise), with total receipts reaching US$ 1 trillion (US$ 1,197,000,000). ,000). A large number and provides unlimited business opportunities for everyone.

Becoming an innovative entrepreneur is relatively easy. It would help if you had willpower, diligent listening, focus, and being ready to take action and do it with full perseverance. For example, there are several interesting illustrations: if other people sell sweet tea, why don’t we sell plain tea? If other people sell it in grain form, we can sell it in package form. In the tourism business, many innovations can be made. If other people rent out hotels with AC, telephone, WiFi and other modern facilities, we can sell hotels without these facilities. The hotels offered can be very popular with the theme of green hotels, environmentally friendly, and sustainable tourism. Good restaurant practice; if other people use white sugar, why don’t we try offering brown sugar (from palm trees)?

Innovation from listening to customers and continuous improvement efforts

In a Disney Institute blog post dated March 29 2016, Bruce Jones, senior programming director of Disney Institute, wrote about “Snacks with Character – Innovation and Continues Improvement! The post contains very interesting questions. The questions asked are 1) “Should the company focus on innovation or continuous improvement?; and 2) “Why not do both?”

This question was asked because companies tend to separate innovation, which is generally handled more by the Research and Development (R&D) department or certain sections that specifically address innovation. On the other hand, all employees divided into various departments are focused only on continuous improvement efforts. Innovation can emerge from anyone and the process of ‘the power of doing’. Innovation emerges from the process of doing it and the passion to improve it continuously.

The innovation in the ‘snack with character’ product resulted from the ability to listen to customers’ needs and desires, namely to enjoy snacks that are healthy and can meet lifestyle needs. This innovation results from Disney’s guest-centric approach and efforts to encourage all employees to listen carefully to customers while continuing to promote continuous improvement efforts.