In the marketing mix, one aspect is known to be very sensitive, namely price. Including the price of a product will greatly influence consumer decisions. It can be a positive decision; the consumer decides to buy the offered product, or, conversely, a negative conclusion that the consumer refuses to accept. Moreover, products are provided online, such as on websites. By only looking at the price without detailed information on the various values obtained, an offer can lose momentum to be known in more detail.

To create transactions, one principle that must be understood is the market’s buying power and demand. There is still a level of purchasing power in one target market, such as a niche market.

One pricing strategy that can be implemented is to create a price range that consumers can choose from. In Figure 1, you can see that the employees’ skills determine the price options for haircut services.

Figure 1.

Keywords: Pricing strategy, Services, Skill Level