Photo: www.timohotours.com

The criteria to open the tour operators in Indonesia are:

a. Knowing consumer’s behavior

Tour Operator must notice the consumer’s behavior with using segmentation, targeting and positioning methods. With using these methods, tour operator must know the consumer’s behavior which is related to income and interest.

b. Government Roles

Government license and Government tax, Government Regulation about Tourism service activities, allowed Tourism Products.

c. Bank and Financial institutions

Bank and Financial institutions are very important in developing Tourism sector. For making a new investment, bank statement which is related to owner or company financial rapport, to show that they’re being able to build a new tour operator or to expand their business.

d. Competitors

Competitors also play their roles in activity of tourism, such as: developing the quality of product, services, pricing, promotion systems and distribution that has been reserved. With noticed products and services, price, promotion and distribution from the competitors, we are able to know their strength and weaknesses.

e. Shareholders

Shareholders give many contributions in starting a new business such as investment as a capital in developing process and developing their business for the future. Beside in investment, shareholders also give the contributions in management system; they’re generally takes place in managerial positions, directorial positions, knowledge, skill, attitude and appearance.

f. Media

Media (advertisement) as a tool of promotion gives effect in tourism sector:

• Makes an awareness of a product

• Gives the information about a new product or special product

• Makes good image of product

• Influence destination image

• Gives the information about special services and specific offers

• Direct selling to make a direct response

• Product Branding

• Achieve new target

• Reintroducing the products

• Maintain the relation with consumers

g. Agents and Distributors

Tour Operator needs some of Travel Agencies for supporting them in giving the best services to tourists. A Tour Operator will have some agents which are spread away in every Tourism destination area. To maintain a good relationship between Tour operator and Their agents, usually the tour operator do the sales call, that has purpose to make a good relationship and to introduce and sell the new tourism product directly. Besides that, sales call also has purpose to make a negotiation of tourism product or Tourism packages.